Meta has sued the people and groups behind three scam operations that used images and deepfakes of celebrities to lure users to scam websites. According to the company, the three entities were based in China and Brazil and targeted people in the US, Japan and other countries. The ads promoted fraudulent investment schemes and fake health products.
Meta said that it had filed lawsuits against several people in Brazil who promoted fake or unapproved healthcare products and online courses promoting them. The company also sued a China-based entity it says used ads featuring celebrities “as part of a larger fraud scheme that lured people into joining so-called investment groups.” The company didn’t provide details on how many ads these groups had run on Facebook, how many social media users had seen or interacted with the ads or how long the scammers had been operating on the platform.
So-called “celeb bait” ads have been a long-running issue for the company. Engadget has previously documented celeb bait scams on Facebook, including ones that frequently use Elon Musk and Fox News personalities to hawk fake cures for diabetes. The Oversight Board has also criticized the company for not doing enough to combat such scams. In its update, Meta says that “because scam ads are designed to look real, they’re not always easy to detect.” The company also noted that it has now enrolled “more than 500,000” celebrities and public figures into its facial recognition system that’s meant to automatically detect scam ads using the faces of famous people.
