Japan welcomed a record 42.7 million foreign visitors in 2025, fuelled by a weak yen that made it one of the world’s cheapest major tourist destinations, but the boom may already have peaked.
The number is expected to decline this year amid a political row between Japan and China, and staff shortages in the tourism sector, according to industry forecasts, potentially complicating the government’s ambition to attract 60 million overseas visitors by 2030.
In comparison, 31.9 million tourists visited Japan in 2019, the last year before global travel collapsed during the coronavirus pandemic.
