Singapore beverage chain Fruce shutters last outlet in Orchard Road after 9 years

Singapore beverage chain Fruce shutters last outlet in Orchard Road after 9 years


SINGAPORE – Local beverage chain Fruce has shuttered its last outlet in Wisma Atria shopping mall, some weeks after it first announced that its closure was “on hold”.

In response to queries from The Straits Times, a spokesperson for Wisma Atria said Fruce ceased operations on Jan 19, and the store’s listing has since been removed from the Orchard Road mall’s online directory.

Miki Mizu, a similar concept also selling beverages, will replace Fruce and is expected to open at the end of February or in early March, added the spokesperson.

Fruce had first announced on Jan 10 that its last day of operations would be on Jan 14, leaving many fans shocked and disappointed.

Posting on Instagram Stories, the brand said: “The past few years have been a challenge, but we choose to focus on the gratitude.”

But on Jan 13, it said on Instagram that its closure was “officially on hold”.

It told followers to stay tuned for updates, adding: “We’ve heard you loud and clear, and we aren’t ready to leave yet. Our closure is officially on hold. We will continue to serve our Wisma Atria community until further notice.”

Fruce in Wisma Atria will be replaced by beverage stall Miki Mizu.

ST PHOTO: LAURA CHIA

Its extension did not last long as the store has now closed for good.





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