Growing buzz around EVs draws 25% more visitors to Singapore Motorshow

“We don’t really see aggressive players within the luxury EV space,” said Ms Charmain Kwee, group executive director of Eurokars.

“But (in) the next few years, I’m not surprised that more and more car players will move into the direction,” she added.

“Similar to what combustion engines were years back, different carmakers will want to launch into different segments and different categories to cater to their broad customer pool.”

As more buyers turn to luxury EVs, brands will need to innovate to stand out in an increasingly competitive market.

Audi, already active in the luxury EV segment, is focusing on features such as premium interiors and customisable high-end sound systems.

The automaker expects to continue expanding its offerings in Singapore and the region.

“I think Singapore is the most progressive market for luxury EVs compared to other markets in the (Southeast Asia) region, mainly due to the perfect ecosystem here, (including) the charging system,” said Mr Martin Bayer, managing director of Audi Singapore

“Singapore (also) has a very clear plan of how it evolves for the next few years, and this gives confidence to the manufacturers and also to the customers.”