Singapore’s nightlife operators test new concepts amid rising costs, evolving lifestyles

In October, it hosted a free-entry flea market pop-up and daytime party that was both family-friendly and pet-friendly.

“What we’ve seen is it opened us up to a different customer demographic – maybe a different type of consumer that wouldn’t have gone to Zouk when it was strictly just a traditional nightclub,” said Mr David Long, Zouk Group’s senior director of Asia-Pacific operations.

Zouk’s upcoming revamp will allow for new programming, including larger corporate and MICE (meetings, incentives, conventions and exhibitions) events.

The group said it is anticipating a 20 per cent increase in footfall following the renovation, which is set to be completed in June.

“There’s a narrative right now that people are going out less. There’s a lot of reasons for that, but I don’t necessarily think that people are straying away from nightlife and entertainment – I think that’ll always be important to people in some shape or form,” Mr Long noted.

“I just think that as a broader-based hospitality and entertainment company, it’s up to us to evolve to the changing consumers’ needs.”