Soaring gold prices push Singapore buyers towards bars and coins over jewellery

Soaring gold prices push Singapore buyers towards bars and coins over jewellery


HITTING RECORD HIGHS

Analysts expect prices to stay elevated in the year ahead.

The spot price for gold is currently trading around US$4,330 to US$4,400 per ounce, nearly double the price at about US$2,600 per ounce at the start of last year. 

The highest price for gold per ounce reached about US$4,550 last month.

For retailers, the challenge is striking a balance between affordability and appeal, in a market where gold is increasingly viewed as an investment first and jewellery second. 



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