China-Europe travel market’s resilience keeps Air France-KLM optimistic despite headwinds

China-Europe travel market’s resilience keeps Air France-KLM optimistic despite headwinds


Despite China-EU trade frictions, Paris and other European cities remain the top destinations for Chinese travellers, with growing China-France trade and visa-free entry spurring companies like Air France-KLM to explore new opportunities.
The Franco-Dutch airline group reported strong inbound demand from Europe in 2025, driven by China’s visa-free policy for travellers from more than 30 European nations, covering both business and leisure segments.

In the first three quarters, the company posted a 6 per cent year-on-year increase in unit revenue from its Asian market, with a passenger load factor of 89 per cent, according to its earnings.

“These are very healthy financial figures,” said Steven van Wijk, Greater China general manager at Air France-KLM. “Our approach is to remain flexible and responsive, ensuring we can continue to serve the China-Europe market even in a challenging environment, and we are working closely with our Chinese partners to capture new opportunities.”



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