Pinterest is one of the most influential online platforms for those under the age of 30, and it has become the Gen Z go-to visual search engine for creating mood boards for fashion, beauty and interiors.
The platform’s annual Pinterest Predicts report has become an accurate fashion crystal ball over the past few years, forecasting everything from the rise of tomato girl summer to streamlined stealth wealth.
We are, according to the data, about to enter a year defined by maximalist jewellery, 1980s silhouettes and a fresh take on utilitarian khaki. It is a line-up that sounds chaotic on paper, but it reflects a broader shift in how people want to dress – with more personality and a willingness to lean into nostalgia.
