With this price point, IOI Properties said their target buyers are not just the ultra-rich, but also the professionals, managers, executives, and businessmen (PMEB)s, dual income, no kids (DINK)s, and empty nesters.
While properties in the Marina Bay area have historically not yielded the best returns, IOI’s view is that Marina Bay “will not go wrong”, and it’s not alone in that belief.
Master plans for the area include a S$1 billion wellness attraction expected to draw two million visitors a year, and the transformation of Marina South into a vibrant mixed-use urban community.
“This precinct is developing into a branded belt; once all these quality homes start coming up, perceptions will start changing,” said Hui.
