SINGAPORE – Whenever wanderlust hits retired human resources professional Tan Tock Chen, the 77-year-old turns to a group of experts in the business of crafting holidays for seniors.
This includes boutique travel agencies like Follow Me Japan and Intriq Journey, which can customise slower-paced itineraries for smaller groups of eight to 10 people.
These itineraries not only factor in more toilet breaks and rest stops, but also emphasise the importance of good food, said Mr Tan.
“Unlike younger travellers, we are not into rushing around and buying clothing, shoes or little souvenirs, he said. “We are more interested in local culture and snacks.”
As Singapore’s seniors grow in numbers, some travel agencies like ISE Travel said they see strong growth potential in targeting this segment, given that more of them are staying active for longer, while having the financial resources to explore the world on their own terms.
But operators who want to tap the silver market must understand the traveller profile, including that some in a group may have mobility or stamina limitations due to medical issues, said ISE Travel managing director Jimmy Ooi.
“They need to feel confident and safe travelling with peers, so that they can enjoy themselves and the social interaction as a group,” he added.
Such tours are typically capped at fewer than 25 people to ensure closer attention while still benefiting from economies of scale. Daily itineraries are shorter, usually starting at 9am and ending around 4pm.
Inter-city commutes are also kept under five hours if possible, he added. Otherwise, stopovers to stretch one’s legs and to get snacks will be included.
