Over on social media, some McDonald’s customers have begun to question why the popular fast food restaurant suddenly started posting about video games, and while the posts might seem random, they likely have everything to do with The Game Awards. Every year, the gaming industry sets aside an evening for The Game Awards, an event designed to acknowledge and celebrate the accomplishments of those who work tirelessly to create memorable experiences in the medium. The Game Awards isn’t the only award show that recognizes the hard work and dedication that goes into creating these titles, but it is one of the biggest.
There were quite a few winners at The Game Awards, but nothing took home as many trophies as Clair Obscur: Expedition 33. After being nominated for twelve awards in total (three of which were in Best Performance), Sandfall Interactive’s debut title took home nine trophies, including the coveted Game of the Year award. Other contenders for Game of the Year included Kingdom Come: Deliverance 2, Donkey Kong Bananza, Hollow Knight: Silksong, Hades 2, and Death Stranding 2. In addition to celebrating the best games of 2025, gamers also spend quite a bit of time looking forward as the show often contains a wide variety of trailers, reveals, and announcements.
10/10 GOTY Winner Clair Obscur: Expedition 33 Just Shadow Dropped Brand-New Content You Can Play Right Now
Sandfall Interactive capped off an incredible run at The Game Awards 2025 by immediately announcing new content for Clair Obscur: Expedition 33.
McDonald’s Celebrates The Game Awards in a Unique Way
On December 11, McDonald’s suddenly began posting about video games on Twitter. More specifically, the popular fast food chain would share an image from a game along with a McDonald’s bag and a receipt listing everything inside. The first tweet featured Naked Snake from Metal Gear Solid Delta: Snake Eater, and the only items listed on the receipt were a plain bagel and ketchup. It’s a fun little exercise, imagining what some of gaming’s biggest characters might order from a McDonald’s. It seems as if that was just the beginning, as McDonald’s went on to create similar posts about games like The Witcher 3, Dispatch, World of Warcraft, Nier Automata, Final Fantasy 7 Remake, and so many more. It wasn’t long before some people began to question why the McDonald’s Twitter account had suddenly been taken over by video games, even if it did reveal that Witchers might enjoy drinking a blue raspberry Frozen Fanta from time to time.
While this sudden trend seemed completely random to some, it made total sense to others, as December 11 was also the date of The Game Awards. The posts didn’t exclusively focus on games from 2025, but quite a few recent titles were featured, such as Death Stranding 2, Kingdom Come: Deliverance 2, Ghost of Yotei, and Silent Hill f. McDonald’s finally directly acknowledged the event when it posted a tweet congratulating Clair Obscur: Expedition 33 for winning Game of the Year. That same post also revealed that Esquie had ordered a French vanilla latte, a big breakfast with hotcakes, and hash browns. As of writing, the posts seem to have come to a close, with the final one featuring the characters Verso and Renoir from Expedition 33.
McDonald’s wasn’t the only account outside the gaming industry offering congratulations, as the official account for Major League Baseball also celebrated Clair Obscur: Expedition 33‘s win. In that case, the MLB account shared an image of a player with the number 33 on their uniform. The post read “for those who come after,” referencing a common quote from the game that emphasizes the importance of setting up future expeditions for success. While it might be unusual to see sports organizations and fast food restaurants suddenly tweeting about a video game, many fans seem to have enjoyed seeing the positivity and excitement surrounding The Game Awards.
