Through his team’s research, he noticed a regional affinity for jeans and all things denim. “Together with my design team, we plan to explore more on these two categories when we head back,” he shared.
For many in Singapore, shopping for new clothes from overseas has become so much more convenient and accessible. Consumers have increasingly become accustomed to carting out on online platforms such as Taobao. Jin hopes to convince the online shopping community with the brands’ in-store experience.
