Asked what he foresaw as the next significant travel trend, CNN International anchor Richard Quest, guest speaker at the TravMedia Summit in Singapore last month, identified shoulder-season adventures.
It’s a trend being taken up especially fervently by Gen Z, who are choosing just-off-peak times to travel to make their money go further and avoid the worst of the tourist crowds. Recent reports including Airbnb’s “2025 Fall Travel Trends” point to the fact that those born between 1997 and 2012 are warming to the appeal of shoulder seasons, when demand is lower but many of the attractions of high season can still be enjoyed.
