Ubisoft Comments on AI, Assassin’s Creed Sales, and More

Ubisoft Comments on AI, Assassin’s Creed Sales, and More


Ubisoft recently had its annual earnings call, and CEO Yves Guillemot and other company spokespeople had a lot of interesting things to say regarding the Assassin’s Creed franchise, the use of generative AI in game development, and future game releases. The past few years have been rocky for Ubisoft, but Assassin’s Creed Shadows appears to be a highlight for the company, while the embrace of generative AI may cause some controversy.

The wait leading up to Ubisoft’s earnings call was filled with drama, as last week the company canceled the report mere minutes before it was originally set to take place. There were plenty of theories as to what caused the cancellation, with some of the most popular being that Ubisoft had either been sold or parted ways with investor and partner Tencent. However, that isn’t the case, and Ubisoft’s reasoning for pushing the earnings call back by six days was simply because the company hired new auditors over the summer. While that development turned out to be anticlimactic, there were still plenty of fascinating details shared throughout the earnings call.

ubisoft hires son of co-founder to be co-ceo of new subsidiary

Ubisoft Appoints CEO’s Son as Co-CEO of New Subsidiary

Ubisoft officially announces that its new subsidiary is hiring the CEO’s son to serve as Co-CEO of the new spinoff publishing company.

Assassin’s Creed Shadows and the Franchise as a Whole is Still Going Strong, While Rainbow Six Siege Sees Highs and Lows

According to Guillemot, Assassin’s Creed Shadows has been a hit for the company this year. While actual sales numbers weren’t revealed during the call, Guillemot stated that the entire franchise was “over-performing.” Furthermore, the release of Assassin’s Creed Mirage‘s newest expansion, Valley of Memory, pushed the game’s player count beyond 10 million. Unfortunately, there was no official word on the long-awaited Assassin’s Creed Black Flag remake.



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