On the Menu | From Lee Kum Kee to Vitasoy, brands are obsessed with creating cute Jellycat-like trinkets

On the Menu | From Lee Kum Kee to Vitasoy, brands are obsessed with creating cute Jellycat-like trinkets


Forget Labubu. Not a week goes by without a brand – luxury, mainstream or otherwise – dropping their latest set of cute, anthropomorphic character plushies and keychains.



Read Full Article At Source