Forget Labubu. Not a week goes by without a brand – luxury, mainstream or otherwise – dropping their latest set of cute, anthropomorphic character plushies and keychains.
Forget Labubu. Not a week goes by without a brand – luxury, mainstream or otherwise – dropping their latest set of cute, anthropomorphic character plushies and keychains.
The company has been around since 1999, but only seriously blew up worldwide in the last year thanks to a simple-but-clever marketing shtick: creating a diner set up to sell its Amuseables food plushies line and training staff to act accordingly, taking orders and packing up items like bagels and pancakes to an adoring public.
It worked – the company’s revenue increased by 66 per cent in 2024.


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