Sale Start Date and Deals Predictions

Amazon released a sneak peek of what deals to expect during the Black Friday period. The press release doesn’t go into much detail about any specific products, but we can make our own guesses about what to expect based on the information we do have.

Amazon Devices

Amazon’s sneak peek mentions up to 50% off select Amazon devices. The actual list of items expected to be a part of that sale are: Echo Dot Max, Fire TV Stick Select, Fire TV 4-Series, Blink Mini camera, Blink outdoor camera, Echo Show 11, Fire HD Tablets, and Kindle e-readers. No prices are mentioned, but we can make some assumptions based on this available information.

Most notably, Amazon is suggesting a discount on its new budget Fire TV stick without mentioning discounts on any of the other models. That could mean that the full Fire TV lineup will actually be at a higher price than we saw during October Prime Day this year. The sneak peak also mentions discounts on its reading tablets, but leaves out models like the Colorsoft that got heavily discounted earlier this year. If I had to guess, I’d say this suggests the better Kindle deals will likely be a part of a bundle package rather than discounts on individual devices.

The 50% discounts will most likely be on Blink cameras and Fire HD tablets. Both of those devices have consistently had prices halved during sales this year and I’d expect the same thing during Black Friday. Ring doorbell cameras will also probably see similar price cuts, even though they aren’t mentioned here.

Electronics

The sneak peek lumps all electronics into a single category, and the actual savings are as vague as it gets. The biggest discount mentioned is up to 50% off JBL and Canon, which could mean a lot of different things.

The discounts from JBL will most likely be on headphones and Bluetooth speakers. As an audio brand, it’s already quite a bit cheaper than competitors like Sony and Bose, so the discounts will be significant but not that impressive. Bose audio products are also mentioned in this press release with up to 45% discounts, which likely refers to headphones and soundbars. As for Canon, Amazon is probably referring to printers and ink cartridges rather than cameras. Still, a 50% discount can be significant if you’re looking for either of those.

For bigger ticket items, Amazon has noted up to 45% discounts on Acer and Asus PC hardware and 40% discounts from LG, TCL, and Hisense. Based on what we’ve seen discounted in the past, these discounts are most likely on gaming monitors, TVs, and soundbars. Amazon usually has at least one really good gaming PC deal, but it’s the discounts on screens that are usually most worth checking out during its Black Friday sale. This also applies to Samsung TVs and monitors, which will be up to 35% off during this sale.

Toys

Black Friday is usually the best time to make toy purchases every year, but the sneak peek doesn’t really reveal much about Amazon’s plans for 2025. The first major offer featured here is up to 40% off Magna-Tiles, Melissa & Doug, Little Tykes, Play-Do, and Nerf. This could apply to a wide range of different puzzles and building toys within that for both toddlers and younger kids. The press release also mentioned 30% off Hasbro Gaming, which likely means that Black Friday will be a good time to buy board games as well as various toys Hasbro makes.

The main category that Amazon didn’t mention here is LEGO. Black Friday is going to be the best time to buy LEGO sets all year and we expect Amazon to have some of the best deals available on various sets. While we don’t know what LEGO sets will be going on sale this year, we can use Target’s recent early LEGO sale and make an educated guess that we’ll likely see up to 40% off both new and old sets from Star Wars, Harry Potter, and many of the other popular themes available.

Books

Amazon is still an online bookstore at heart and Black Friday remains one of the best times to buy books all year. According to the press release, Amazon is planning on offering up to 80% off Kindle books and up to 65% off print books during its Black Friday sale.

As for what books will actually get discounted, we can only look at past sales to make a guess. Amazon will likely have major discounts on some of the biggest bestsellers of 2025, like Onyx Storm and Sunrise on the Reaping, as well as popular classics. You can also likely expect big price cuts on Lord of the Rings books sets as well as the illustrated editions. Amazon has been known to include a lot of these discounts in some sort of “Buy 2, Get 1 Free” sale, so you’ll want to keep an eye out for that type of promotion as well.

In terms of Amazon services, the Black Friday Kindle Unlimited deal will also be returning this year. This promotion only applies to new subscribers, but you’ll get three months of Kindle Unlimited for only $0.99 before having to pay the full monthly price. I myself have this service and found it’s great for reading LitRPG and popular romantasy without having to buy individual books.

More Upcoming Deals

Outside of the categories I’ve mentioned above, here are a few more sneak peek deals worth calling out from Amazon’s press release:

• Up to 50% off beauty products
• Up to 50% off fashion
• Up to 50% off kitchen appliances
• Up to 35% off vacuums and furniture
• Up to 25% off fitness equipment
• Up to 50% off hotels and homes on Expedia
• 35% off voyage fare for Disney Cruise Lines

Do You Need an Amazon Prime Subscription for Black Friday?

Amazon Prime Free Trials & Memberships

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30-day free trial, 6-month trial for young adults (18-24)

Unlike exclusive sales events like Prime Day or Prime Big Deal Days, Amazon’s Black Friday isn’t restricted to those with an Amazon Prime membership. Most of the discounts that will be available will be open to anyone, though only those with a paid subscription will be able to access free shipping for orders under $35.

There will be some exceptions to that, however. While the main sale will be open to everyone, some deals will still be exclusive to Prime members. You’ll be able to easily see which deals fall into this bucket on individual product pages as the discount will be clearly marked “Prime Deal” with a bright red tag. Amazon does offer various free trials for new subscribers that will let you access these exclusives offers and other Prime benefits during the holiday season.