Although Black Friday is still the best time to buy almost everything, many other seasonal sales events have become almost as big in recent years. With pretty much every retailer planning some sort of way to attract customers throughout 2025, there are plenty of sales to look forward to this year. With many tariffs in effect in the U.S. and more presumably arriving later this year, shoppers are looking for discounts wherever they can find them.
If you’re hoping to save some money at any point this year, there are a few different sale dates worth marking on your calendar, the next big one being Black Friday deals in November. Outside of that, there are a few other upcoming sales events we know about to help you plan out your online (or in-store) shopping in 2025 and beyond. We’ll be updating this page with the dates of event sales as soon as retailers start announcing them.
Sales Live Right Now
Target Early Black Friday Sale (Now – November 8)
Target Early Black Friday Sale
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Target has launched an early Black Friday sale that will only last three days. Some of the most notable discounts are 40% off LEGO sets and up to 50% off clothing. You have until Saturday, November 8 to shop this sale.
Best Buy Early Black Friday Sale (Now – November 19)
Best Buy Early Black Friday Sale
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Best Buy’s early Black Friday sale officially kicked off on Halloween and will continue right up until it shifts to the official Black Friday sale. Best Buy is dropping new doorbuster deals every friday and has a variety of other discounts available in between.
Barnes & Noble Criterion Collection Sale (Now – December 7)
The Barnes & Noble Criterion Collection sale is back, offering 50% off tons of 4K and Blu-ray movies. This sale arrives alongside the company’s annual gift card sale and will last well into December this year.
Upcoming Sales Events
1. Walmart Early Black Friday sale (November 14-16)
Walmart+ Membership
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30-day free trial available. Then it’s $12.95/month, or $98/year.
The next big sale on the horizon is Walmart’s early Black Friday sale, which officially kicks off on November 14 this year and will only run for a few days. Walmart+ members will get early access to the sale starting on November 13. Walmart has released a sneak peek of some of the deals you can expect from that sale.
2. Black Friday Sales (November 1–30)
Black Friday is the best time to buy pretty much everything, regardless of the category or retailer. It’s the single biggest shopping event and if there are discounts to be had, it’s almost definitely going to be sometime during this sale. Although Black Friday 2025 itself lands on November 28, the actual sale has a much larger window than that.
You can expect the first Black Friday deals to arrive soon now that October Prime Day sales are concluded, but the general rule of thumb is that all of November will have Black Friday pricing happening everywhere. Many of the best deals will still take place on Thanksgiving and the Friday afterwards.
In terms of when major retailers will start dropping their official Black Friday sales in 2025, we have already gotten confirmation about start dates for Best Buy, Costco, and Walmart. You can expect deals to start as early as November 20 this year.
3. Cyber Monday Sales (November 30–December 5)
Cyber Monday began back in 2005 as a way to offer shoppers online discounts after Thanksgiving weekend so they could avoid the in-store madness. With the majority of holiday sales moving to an online platform, it has since become just as big as Black Friday. Although there are sometimes differences between Black Friday and Cyber Monday sales, they are generally the same thing. The only difference is when they actually happen.
You can expect Cyber Monday sales to kick off Sunday of Black Friday weekend, rather than actual Cyber Monday. And although the best deals will likely be on November 30 through December 1, many retailers extend their sale through the week by labeling the deals as part of Cyber Week.
4. Green Monday Sales (December 8–23)
Green Monday is actually a sales event created by eBay back in 2007. While it isn’t nearly as big as Black Friday or Cyber Monday, it essentially represents the last stretch of sales before Christmas. The day itself was originally created as a way to promote the last day you could buy something online and get it shipped to you before the holidays, but thanks to faster shipping every year, that isn’t necessarily as much of a problem for the bigger retailers.
In 2024, you can expect Green Monday sales to stretch pretty much right up until December 24 and maybe even through Christmas. Many retailers will label these as “last-minute” sales, but we’ve lumped them all into the same category.
5. New Year’s Sales (December 26–January 1)
The final sales event of 2025 is centered around New Year’s, but it usually starts just after Christmas. These discounts are a chance for retailers to take advantage of shoppers who are returning unwanted gifts and are now flush with extra cash. You can also expect some surprisingly good deals on older tech as these same retailers look to unload older models to make way for newer ones. Late December and early January are actually some of the best times to buy a TV or find a deal on a gaming monitor every year thanks to the proximity to CES, the annual Consumer Electronics Show.
Jacob has written for various different publications over his career covering commerce, tech, games, and entertainment. You can find the bulk of his previous work at Digital Trends and The Manual where he covered tech deals, Netflix, and food.
