Singaporeans want to invest more, but life costs hold them back

Singaporeans want to invest more, but life costs hold them back


SINGAPORE – Singaporeans are more likely to ramp up investing after they get their first full-time job than their peers in Hong Kong and Australia, but major life expenses, such as buying a first home, can slow their investing momentum as they shift their focus towards financial security.

A new survey found that 65% of Singaporeans who cited their first job as their biggest financial milestone invested more later, compared with 49% in Hong Kong and 42% in Australia.

The survey was commissioned by digital wealth management platform Syfe and conducted by YouGov among 1,212 adults in Singapore, as part of a wider study of 3,315 respondents across Singapore, Hong Kong and Australia in late September and early October 2026.

The survey showed a desire to invest: About 50% of respondents in Singapore and Hong Kong want to invest more than they do now, while the number is higher in Australia at 61%.

As Singaporeans enter their 30s, 40s and 50s, their financial priorities become more complicated as buying a home or raising children can add considerable pressure on household finances.

Across the three markets surveyed, 54% reduced their investments after purchasing their first home, while 50% did so after having their first child.

In Singapore and Hong Kong, supporting ageing parents adds another financial responsibility.

All respondents cited the fear of losing money as their biggest hurdle to investing, followed by insufficient funds and a lack of investment knowledge.

For Singaporeans, stability is their top investment priority, and they place less weight on growth than investors in Hong Kong or Australia.

That preference has shaped how Singaporeans plan to invest. Among those who put stability first, 54% are likely to put their money in fixed deposits, while 40% prefer equities.

For those who prioritise growth, 61% are likely to invest in equities.

Singaporeans in the 25 to 34 age group are more likely to prioritise growth over stability, but only 13% of those aged 55 and over put growth first.




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