BANGKOK (The Nation Thailand/ANN): The Tourism Authority of Thailand is targeting five Asian markets with campaigns promoting wellness, food and Thai culture, alongside fiscal 2027 targets for 6.2% growth in revenue from Asean visitors.
It also aims to increase arrivals from Asean by 4.3% in the same financial year. The five priority markets are Vietnam, Malaysia, Indonesia, Singapore and Taiwan.
The strategy, outlined in a Commerce Ministry statement on Oct 23, follows a policy set by Deputy Prime Minister and Commerce Minister Suphajee Suthumpun to bring together the commerce, culture and tourism and sports ministries.
Suphajee’s policy aims to turn Thailand’s hosting of the 2026 Annual Meetings of the International Monetary Fund and World Bank into lasting economic benefits by connecting tourism, Thai products and cultural influence, or soft power.
The initiative linking tourism, trade and culture aims to expand market opportunities, increase the value of goods and services, and distribute income to businesses and local communities.
Thailand’s tourism authority will focus on families and shopping in Vietnam, while its Malaysia campaign will emphasise food, shopping and travel to secondary cities.
For Indonesia, it will promote wellness and Muslim-friendly tourism. In Singapore, the authority will target visitors with strong spending power and an interest in quality travel experiences.
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