Why do some celebrity perfumes – think Ariana Grande, Britney Spears – stay popular?

Why do some celebrity perfumes – think Ariana Grande, Britney Spears – stay popular?



There is a particular kind of deja vu that comes from a stranger’s perfume, when a scent – sugary-sweet in a lift, soft and creamy on a person’s jumper, flowery from a hug – drifts past and you know it long before you can name it.




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