For one project, Tay was asked to produce an effect that went against every instinct of the trade: ink that smudged. “For a printer, when we print, the ink cannot smudge. That is a printing error,” she said. She initially rejected the idea but eventually accepted the job after learning that it was part of a research project. It took more than six months to achieve the desired result.
Other experiments have found unexpected second lives. Ho originally bought a UV printer to print on phone cases, golf balls and other small objects, but the idea never quite took off. Rather than write off the investment as a white elephant, the team found another use for the machine, printing on acrylic, wood, leather and other materials that designers could incorporate into their publications.
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