“It’s worth a gamble”
Ernest hopes the switch will help the brothers reach a wider customer base.
“I just want to go for a very mass market dish. I don’t want to go for something very niche like nonya food anymore,” he says. “I believe for many people in Singapore, porridge has a childhood connection.”
He also sees a gap in the mall’s food offerings. According to him, there are four nasi lemak sellers, including Kokoyo, but no dedicated porridge stall.
“I feel the success rate will be higher, and I think it’s worth a gamble rather than not doing anything about it,” he says.
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