Sony teams up with Hello Kitty for limited-edition merch and drops

These bundles are limited in quantity and are Sony Store exclusives, so you have to be in-store to get them.

As an added bonus, the Sony Store at 313@somerset has a curated space that showcases the new bundles, so you can see them in person before committing.

Which Sony product should I get with the Hello Kitty collab?

A special mention goes to the Xperia 10 VIII and WH-1000XM6. The former is a newly launched entry-level smartphone, while the latter is the brand’s latest flagship wireless ANC headphones (which we’ve reviewed here).

The WH-CH730N is Sony’s midrange wireless ANC headphone, while the WH-CH530 is its entry-level alternative. In having three tiers of headphone offerings, Sony practically ensured that Hello Kitty fans have access to the specially designed merchandise, regardless of their headphones-buying budget.

According to Sanrio and Sony, the biggest challenge in creating a Sony X Hello Kitty collab was coming up with a design true to both brands. The team settled on a black-and-silver identity, shaping the Hello Kitty livery into a minimalist look that incorporates Sony’s primary design language without losing the sense of kawaii (Japanese for ‘cute’) Hello Kitty is known for.