HOW AI IS CHANGING TRAVEL SEARCH
At the same time, artificial intelligence is changing how travellers decide where to go and plan their trips.
A report published this month by Skift Research and McKinsey & Company, based on a survey of more than 1,000 travellers in the United States, found that 71 per cent were comfortable using AI for travel inspiration, while 86 per cent said they would consider using AI to book trips in the future.
In Singapore, 65 per cent of travellers say they are comfortable and confident using AI tools in their travel planning, said Mr Batista.
“As we move with AI from search to answers to recommendations, we’ll be able to better give travellers a more relevant, more personalised, more reliable answer for what’s best for them for a particular trip,” he said.
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