Hong Kong Gen Z jewellery maker quit her finance job, then built a million-dollar brand

Hong Kong Gen Z jewellery maker quit her finance job, then built a million-dollar brand



Alarm at 6am. J.P. Morgan trading desk by 7.45am. Clock out at 6.30pm. Design custom jewellery until 1am.

For months, Koyo Song ran her jewellery business, Benalor, while holding down a full-time corporate finance job in Hong Kong – surviving on five hours of sleep and her ambition to build her own brand.




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