SINGAPORE – Nicolette Ng runs 12 education centres in Singapore, providing English writing enrichment to students.
Her business, Write Edge, had humble beginnings, operating out of a four-room HDB flat when Ng was 24 years old.
Ng, 36, recalled the early days when she had just 12 students in 2014.
“My mother encouraged me to move to a small 130 sq ft shop unit, and from there, we grew to 60 students in a span of six months,” she said.
She was then joined by co-founder Eileen Chin, and the business expanded by one shop a year over the next 12 years. By February 2027, she will have opened two more centres, taking the total to 14.
Ng said: “In the early years, I thought success came just from working hard and moving fast. But as the company grew, I learnt that leadership also requires emotional resilience, self-awareness and the ability to navigate uncertainty, criticism and change.”
She added that growth amplifies both her strengths and her blind spots. “I had to learn how to delegate, trust people, communicate more clearly and build systems that could scale beyond me,” Ng said.
Ng also worked in communications and media, including at Singapore Press Holdings and Weber Shandwick. She handled media monitoring and content development, and supported regional projects.
Ng holds a master’s degree in education (English language) from the National Institute of Education and a bachelor’s degree in English literature from Nanyang Technological University.
She is married to a senior product manager in a technology company and they have a five-year-old child.
Do you invest in anything?
I invest in the business itself – whether it is building stronger teams, improving our curriculum, or putting resources into systems that allow us to scale well.
I also invest in my own development – through structured programmes, mentorship, retreats, workshops or any exposure that helps me become a better professional and leader.
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