Retroid has issued a statement after American rapper Soulja Boy was accused of selling handheld consoles that appear to be rebranded versions of the company’s products. This isn’t the first time Soulja Boy has been accused of white-labeling and reselling controversial gaming products.
In 2018, Soulja Boy had to pull his gaming consoles following the threat of legal action from Nintendo. Some of the products he released seemingly included Nintendo emulators that ran the company’s classic titles without permission. In 2021, he attempted to reenter the gaming console market, allegedly white-labeling the original Retroid Pocket and reselling it under his own label. Now, in 2025, Soulja Boy is back, promoting a new handheld console that closely resembles other Retroid products.
