Former Valve writer Chet Faliszek has a confession to make: Valve intentionally leaked its own Left 4 Dead 2 trailer.
The Half-Life and Portal veteran spilled the beans on the studio’s past unconventional marketing tactics in a new video uploaded to his YouTube channel (via Ars Technica). Based on his recounting of the Left 4 Dead 2 incident, Valve “leaked our trailer ahead of time because” the Entertainment Software Rating Board (ESRB) “wouldn’t let us release the trailer.”
So, why are we just hearing about this now? Well, it’s been a few years since any of this would have mattered.
“I think we can’t get in trouble for that now. It was like 20 years ago,” Faliszek said. “It’s funny seeing leaked stuff now because, yeah, I don’t think you can look for ‘leaked Left 4 Dead 2 trailer’ because it’s just going to be lost.”
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