With more than 500 million active users in its home market of India, streaming platform JioHotstar has launched in Singapore, entering an Indian entertainment market already served by Amazon Prime Video, StarHub and Singtel.
Access is available at hotstar.com/sg and via the App Store and Google Play Store, with the platform offering more than 160K+ hours of content with subtitles and dubs across 12+ Asian languages, including English, Hindi, Tamil, Gujarati, Malayalam, Kannada, Marathi, and more. This is significant, as other platforms here only offer Hindi and Tamil content.
According to JioHotstar, it adds over 30,000 hours of fresh content annually across genres, spanning films, original productions, television programmes, reality shows and non-fiction content. Taken together, these include:
- JioHotstar’s catalogue of original productions covers drama, thrillers and comedy, with upcoming and existing titles such as The Court, Ali Baba Aur Chaalis Bhoot, Prince of Mollywood and Part Timers.
- Subscribers also get access to programmes originating from JioStar television channels such as Star Plus, Colors, Star Vijay, Asianet, Star Jalsha, Colors Gujarati and Star Pravah.
- Before-TV access lets subscribers watch selected programmes before their television broadcast. These include Azhagae Azhagu, Pandian Stores 2, Siragadikka Aasai, Cooku with Comali and Anupama.
- As part of its Reality TV content, from 6 September, JioHotstar will carry editions of Bigg Boss across several Indian languages, including Bigg Boss Tamil hosted by Vijay Sethupathi, Bigg Boss Malayalam with Mohanlal, Bigg Boss Telugu with Nagarjuna, Bigg Boss Kannada with Kichcha Sudeepa and Bigg Boss Hindi with Salman Khan. For the first time, Singapore viewers can also participate in live voting across the various editions, giving the service an interactive element that conventional television channels can’t offer.
Amit Malhotra, Head of International Business at JioStar.
Photo: JioHotstar
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