SINGAPORE – Some 22,000 people have signed up to get moving over the next three weeks – by foot or public transport – and for the chance to redeem exclusive Hello Kitty merchandise.
Hello Kitty’s Move Lite Adventure is part of the Land Transport Authority’s (LTA) Move Lite movement to encourage Singaporeans to adopt sustainable commuting.
Registration, which began on Sept 4, is still open at
movelite2025.42campaign.io
The response so far has exceeded LTA’s initial target of 10,000 participants, said Ms Gina Chin, deputy director of marketing communications at the authority.
