Sharma also drew on his experience as regional manager of retail performance for Southeast Asia at Tiffany & Co, where he’d developed a deeper appreciation for craftsmanship and cultural storytelling.
Each shirt begins with the sari itself. Its pallu – the decorative end and often its most intricate panel – becomes a focal point, while borders are turned into cuffs, plackets or back yokes. No two shirts are quite alike, and each requires its own discussion around the fabric and embroidery.
“It becomes a slow and laborious task of love,” Sharma said.
A single sari typically yields just one or two shirts.
The team had assumed the subtler, safer designs would be easiest to sell. They were wrong. The loudest, most heavily patterned pieces went first.
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