According to data from Union Des Maisons de Champagne, Singapore imported 1.5 million bottles of champagne in 2024. In comparison, Japan sipped 12.45 million bottles while Australia chugged 7.3 million. Yet the tiny city state is “one of the most informed and technically curious champagne audiences in the world”, said Lucy Edwards, founder of Champagne Every Day, who will be showcasing several labels at Champagniac.
“You can find end consumers (not industry professionals) who can taste five different disgorgements of the same wine and pinpoint differences in plot selection, grape variety and dosage, and they’re not doing it for status. They’re doing it because they care deeply about what’s in the glass. The level of palate sophistication, intellectual engagement, and thirst for exploration is extraordinary.”
