Guess Jeans teams up with Allen Iverson on capsule collection

Rooted in nostalgia, the collection introduces five exclusive T-shirts inspired by Iverson’s 1993 Sports Illustrated photoshoot — a defining moment that captured the then 18-year-old athlete wearing his favorite Guess T-shirt. 

Merging basketball legacy with the brand’s American DNA, each piece showcases a portrait from that iconic shoot and retails for $44.

“Everybody wanted to wear Guess,” explained Iverson. “In high school, it was the flyest thing out — but back then, I couldn’t afford it. My dad gave me a pair once for doing something good — maybe for my grades or something like that. I’ve always had love for Guess because it was the style back then, and it just had a different swag when I had it on… It was never about trying to dress a certain way — my goal was just to be able to afford what I wanted to wear. When I made it to the league, I could finally buy all the Guess I wanted. That was my style.” 

For both Iverson and Guess Jeans, the collaboration represents a full-circle moment with a reflection on the past that reignites the energy and attitude of the ’90s for a new generation.

“Iverson represents a generation that changed how we see sport, fashion, and identity,” said Nicolai Marciano, chief new business development officer. “His energy, resilience, and authenticity embody what Guess Jeans stands for today; a fearless approach to personal style rooted in cultural impact.”