Singapore’s system still relies largely on industry self-regulation, without meaningful penalties. Transparency is limited too: In 2022, local digital news platform TheHomeGround Asia asked ASAS how many complaints it had received about sexist ads, but its secretariat declined to comment.
A new layer has emerged too, Lim said. Algorithms are shaped by engagement data that favour sexualised imagery, amplifying the kind of content that AWARE is warning against. People aren’t choosing to self-objectify – platform reward systems are designed to incentivise it.
Lim added that consumers also need media literacy, specifically, the ability to recognise engineered content and understand how amplification systems shape what they see.
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