WHY EXPAND AFTER A CENTURY?Â
Ebb & Flow CEO Lim Kian Chun, who grew up as neighbours with the founding Tan family and later spearheaded Chin Mee Chin’s revival, said expanding beyond Katong had always been part of the family’s hopes for the brand.
“This year, we finally felt that we had the right team, systems and operational foundation in place to take that first step,” he told 8days.sg.
“Nex was a natural choice because it is one of Singapore’s busiest community hubs. It allows us to bring Chin Mee Chin to a wider audience while staying true to what has made the brand special for generations.”
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