Do labels like ‘supermum’ and ‘girl boss’ do women more harm than good?

Do labels like ‘supermum’ and ‘girl boss’ do women more harm than good?


While the term is empowering on the surface, Dr Games said, psychologically, it can become one of the most demanding identities a woman is expected to embody.

Rather than simply celebrating competence, it often implies a woman should be able to excel in every roleĀ simultaneously – successful at work, an attentive mother, a supportive partner, physically healthy, emotionally available and able to manage it all without appearing overwhelmed, Dr Games added.

Perhaps the greatest danger of the superwoman ideal is that it normalises self-sacrifice, said Dr Games. Women may become so focused on meeting everyone else’s needs that they lose touch with their own.




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