Almost five years ago, Spider-Man: No Way Home swung into cinemas in the teeth of a Covid-19 surge, drove cooped-up film-goers to cinemas and opened to one of the biggest US debuts on record, pulling in US$260 million in December 2021.
This weekend, Peter Parker is back – a little older, more world-weary and facing a far less forgiving market.
Annual box office revenue for superhero films in 2026 is expected to be down around US$3.5 billion from the heady pre-pandemic years of 2017 to 2019, on average – roughly a 50 per cent fall – according to data from the FranchiseRe industry newsletter. Sony Pictures is betting that more real-world stunts, a relatable narrative and Spidey’s lasting popularity are enough to put Spider-Man: Brand New Day on the other side of that trend.
Whatever the approach, the commercial appetite is there. Pre-sales for the film, which stars Tom Holland and Zendaya, have been robust, and industry tracking estimates an opening weekend haul of at least US$195 million in the US and Canada. The film cost about US$225 million to make.
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