SINGAPORE: Singapore must continue to grow its capabilities, including by strengthening its pipeline of talent, to remain attractive as a destination as the business events industry evolves, Minister of State for Trade and Industry Gan Siow Huang said on Thursday (Jul 30).
To do so, the Singapore’s meetings, incentives, conferences, and exhibitions (MICE) industry will need to invest in technology, people and innovation, she said.
Speaking at the Singapore MICE Forum, which was held at the Resorts World Convention Centre, Ms Gan said the Singapore Tourism Board (STB) and the Infocomm Media Development Authority have already developed a digital plan for the MICE industry.
The plan provides practical guidance on digital solutions for the events industry, including the use of artificial intelligence-powered planning tools.
“Of course, technology is only as good as the people using it,” she said, giving the example of how the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) has trained around 600 professionals in the industry through certification programmes last year.
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