Blackpink have headlined Coachella, as have Stray Kids at Lollapalooza, while Seventeen have rocked Glastonbury and Le Sserafim have dazzled Summer Sonic. Yet Korea has no equivalent – there is no festival that sees music fans around the world book flights to K-pop’s birthplace every year. But that is about to change.
“Fanomenon”, a K-culture mega-event unveiled this week by South Korea’s Presidential Committee on Popular Culture Exchange, is the most ambitious attempt to fill that gap.
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