EVOLVING CUSTOMER EXPECTATIONS
In a separate regulatory filing on Monday, Metro group CEO Yip Hoong Mun cited the “challenging operating environment” and today’s “fundamentally different” consumer expectations as reasons for the retail strategy overhaul.
“Our refreshed retail strategy is designed to meet customers’ evolving expectations while having greater flexibility to introduce new concepts, brands and partnerships,” he said.
Metro chairman Tan Soo Khoon also noted that the retail landscape was transforming and it was important for the company to “evolve alongside it”.
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