Willing to pay a premium for functional drinks? Here are 5 things you should know first

Willing to pay a premium for functional drinks? Here are 5 things you should know first


As for caffeine, the levels are generally low in functional drinks but can add up when consuming multiple cans.

Paul Tan, co-founder of beverage start-up Flojo, likened caffeine to a “blunt tool”, masking fatigue instead of providing true energy. Caffeine’s half-life could also affect sleep, “especially your deep sleep”, he added.




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