Experts share innovative ideas that help tackle global challenges
Experts share innovative ideas that help tackle global challenges
Time is of the essence if we are to protect all the wonders of the world’s natural environment for future generations. Each day brings new signs of the impact of climate change and rising sea levels, deforestation and loss of biodiversity, with stark warnings about the causes and consequences.
Fortunately, though, there are many instances of successful action being taken to understand and avert these challenges. Expert scientists and committed advocates in fields ranging from marine biology and meteorology to innovative technology and data science are coming together to find solutions that are helping to safeguard the Earth and put sustainability at the heart of everything we do.
A prime example of that is Rolex’s Perpetual Planet Initiative, which the Swiss watchmaker launched in 2019 with the aim of supporting research and advancing projects that are farsighted and ambitious.
The broad objective is to build a better future by supporting scientists, explorers and organisations that are working to preserve the oceans, different landscapes and the multiplicity of species and to encourage industries to rethink entrenched practices and policies for the greater good.
The initiative also includes the Rolex Awards, which the watchmaker has presented to those who are spearheading innovative projects since 1976. It now has a portfolio of more than 30 partners and has supported pioneering individuals who are active in three main focus areas: oceans; landscapes; and science, health and technology.
Many notable achievements of the Perpetual Planet Initiative – and today’s most pressing challenges – came under the spotlight at a conference held last month at The St Regis Hong Kong.
