Unilever emerged as the night’s biggest brand winner, taking home three Gold and four Silver trophies before clinching the coveted Overall Brand HashMaster title.
The FMCG giant impressed judges with campaigns such as “Vaseline Verified”, “Vaseline Philippines – Auntie’s Lotion”
and “Vixal #PanggilanAlam”, developed alongside Ogilvy Singapore, Hepmil Philippines, Indonesia Creator Economy (ICE) and MullenLowe.
The work picked up wins across seven categories, spanning ‘Best Social Media Partnerships: Influencers, Best Social Brand Launch / Relaunch, Best Real Time Response / Newsjacking’, ‘Best Use of Short-Form Video for a Campaign’ and ‘Best Use of Tribal Marketing’, among others.
Watsons followed closely behind with one Gold, five Silver and six Bronze trophies. Working with agencies including Ma’nifesto, YOYA Digital, Tilt, Accenture Malaysia, Shanghai Jinwei Culture Media（入未传媒）and GOBOCreatives, the health and beauty retailer was recognised for campaigns such as “Watsons Customized Services Campaign: Face It Beautifully”, “Glam-Mas Gift Quest”, “Watsons Annual IP Matrix O+O Marketing” and “Watsons Club Biggest Members Rewards”.
Rounding out the top three brands was Abaavo Group, whose campaign “The Hot Honey Rub Hacker” for Wingstop, created with The Ad Makers, earned four Gold trophies.
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