SINGAPORE – Concertgoers at a recent local charity gig did not need a ticket to get through the door. Instead, a can of mushroom soup or a jar of Nutella was enough to gain entry.
Now in its second year, Beatback combines live performances by local artistes with a food donation drive, aiming to raise both funds-in-kind and awareness for those facing food insecurity in Singapore.
Rather than buying tickets, attendees âpayâ for entry with grocery items such as cooking oil, canned foods and bread spreads. The donations go directly to charity partner Food from the Heart (FFTH), which will redistribute them to families and seniors in need.
The concert, co-organised by FFTH and Singapore-based creative collective Dreamsound, was held on June 28 at Mandala Club in Tanjong Pagar.
It drew around 405 attendees, more than three times the turnout of its inaugural run in 2025 at Glass Dome, which attracted 132 attendees.
Inter-generational dance crew AK Kreates performed to an audience of 405.
PHOTO: COURTESY OF DISRUPT
Together, attendees donated 3,426 food items – from cans of baked beans priced as low as $1.39 to jars of Jif peanut butter worth $10, said Robin Lee, chief executive of FFTH. About 2,720 items were collected during the first edition.
Lee said these items would benefit between about 280 families under one of the charityâs programmes.
âWe liked the simplicity of the idea (of donating for entry),â Lee said. âIt shifted the focus from attending an event to taking part in a collective act of giving.â
He added that the initiative also showed that helping others does not always require a large financial commitment.
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