SINGAPORE – Growing up, Jaclyn Toh felt speaking Mandarin or participating in Chinese cultural activities was not seen as “cool” or “fashionable”.
But her interest was piqued when a Chinese television drama series she was following – based on The Adventures of Wisely, a science-fiction and adventure franchise by Hong Kong novelist Ni Kuang – ended on a cliffhanger. The then Raffles Girls’ School student tracked down the original novels, kick-starting a lifelong interest in the Chinese language and culture.
The 40-year-old executive director of Greenbay Marine believes that the increasing interest in Chinese dramas, food and beverage, films, music and technology are early signs that the younger generation is open to knowing more about their culture.
“I believe this opens up a world of opportunities to reach people and make Chinese cool again,” she said. “I hope we can build on this momentum and help more people see Chinese language and culture not just as something needful for work or business, but as something they can genuinely enjoy and feel connected to.”
Toh, a committee member of the Singapore Chinese Chamber of Commerce and Industry’s (SCCCI) career women’s group and a member of the Toh-Si Cheng Gee Chor Shee clan association, added: “I hope to help nurture a community where young Singaporeans are proudly rooted in their heritage, fluent in its modern expressions, and deeply invested in keeping Singapore’s multiracial social fabric strong.”
This is her goal as she joins 24 others for the inaugural run of the Chinese Community Leadership Programme.
The programme was announced by Prime Minister Lawrence Wong during National Day Rally 2025 to nurture at least 100 next-generation Chinese community leaders over the next five years.
It is jointly organised by the Singapore Federation of Chinese Clan Associations (SFCCA) and SCCCI, and co-developed with Nanyang Technological University (NTU).
Speaking at the programme’s launch at NTU@one-north on July 1, Minister for National Development Chee Hong Tat said people today do not only benefit from the hard work of their predecessors but also bear the responsibility of carrying their legacy forward.
Chee, who also chairs the Chinese Community Liaison Group, noted that rapid technological advances, shifting geopolitical dynamics and changing social structures have transformed the attitudes and ways in which younger generations engage with society.
Against this backdrop, the role of community leaders has become increasingly important, he said.
“Chinese community organisations are not only custodians of culture but also key pillars in bringing people together, fostering mutual support and strengthening social cohesion, even as they face new opportunities and challenges in a changing society,” he said in Mandarin.
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