Four years ago, Dan Gan was a restaurateur running Exotica Gelatea, a 200 sq ft (19-square-metre) Italy-inspired burger-and-gelato shop on Sharp Street in Hong Kong’s Causeway Bay neighbourhood. The location was brutal.
“Every person that stopped by or passed would say, ‘You’re dead. You chose the wrong location,’” Gan recalls. “There were about eight burger restaurants within five minutes’ distance all around us, and they had much better traffic because some of them were global brands.”
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