SINGAPORE – Customers can feel at home in IKEA but they need to head to the dining hall for a bite if hungry, instead of eating in the mock-up showroom area, said the furniture giant.
Eating in the retailer’s showroom settings – made to mimic living spaces like bedrooms, kitchens and dining rooms – can inconvenience other shoppers, IKEA said in a statement on June 23.
The Swedish furniture retailer – which has outlets in Alexandra, Tampines and Jurong – issued a response after photos of a child eating at a dining table in an IKEA showroom made the rounds on social media platforms. It was first published on Facebook group Complaint Singapore on June 21.
The post has been widely shared and got nearly 500 reactions and more than 380 comments in two days.
In the photos, the child and a woman are seen seated on display chairs in a showroom, while the boy tucks into some noodles in a take-away Styrofoam container.
The photos came with a caption that read: “Yumyum, who cares if I disturb other shoppers. I told the grandma this is not allowed in Singapore. She replied it’s just a kid, so I took their photos.”
When contacted, an IKEA spokeswoman said: “We encourage our customers to feel right at home in our IKEA room settings because they’re designed to inspire everyday life at home in Singapore.”
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