Curly’s opening last year generated considerable buzz, with some observers describing Curly’s as Singapore’s mini equivalent to Erewhon, the celebrity-favourite atas supermarket chain in Los Angeles known for its premium groceries and wellness-focused offerings. For instance, a bottle of olive oil at Curly’s ranged from S$50, all the way up to a whopping S$120.
However, industry insiders tell 8days.sg that Curly’s has not performed as well as hoped.
The cafe drew crowds on weekends, but struggled to maintain the same level of footfall on weekdays.
When contacted by 8days.sg, a representative for Ebb & Flow Group said the team is “still working through the [new] concept” and is not ready to share details.
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