Over the years, Beary has appeared in special-edition releases commemorating key SIA milestones such as the launch of new aircraft types and anniversary celebrations. It has also featured in themed collaborations, including Disney-inspired editions and chef-themed bears.
For years, Beary was something of an open secret among frequent flyers. Available only upon request, the teddy bear built a following among those in the know, with some travellers collecting multiple editions over the years.
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