Microsoft’s potential options for the future of the Xbox brand reportedly include spinning it off into a separate company or operating as a “wholly owned subsidiary” rather than a division within Microsoft.
According to The Information (via Reuters), these are just a few of the options Microsoft is considering. Xbox has struggled mightily in recent years, most recently losing millions of subscribers to its Game Pass subscription service after a major price hike. Game Pass has, at least partially, seen improvement following a price cut that also removed new Call of Duty games from the library.
